Our small team works with WordPress on a daily basis to help our clients achieve their online goals, and we absolutely love it.
If you didn’t already know, there’s a chance you’re wondering, “What exactly is WordPress?” So, here’s the low-down for you:
WordPress is essentially a user-friendly tool you can use to create websites, while also being the largest content management system (aka. “CMS” for short) available today.
A CMS is a type of software that allows website owners and webmasters to more easily manage the files and content on their websites, such as:
- Content on pages
- Content in posts/articles
- Media files (images, PDFs, etc.)
With a CMS like WordPress, you create what are known as “dynamic” websites, which are database-driven sites that are typically updated on the regular with fresh new content.
The opposite of that is a “static” site, where content often remains as-is for long periods of time and requires someone with web development expertise to apply changes.
Want to know an interesting fact? More than 26% of the web is powered by WordPress, so you’ll be in good company.
So, why do we love using this CMS?
1) It’s Easy to Manage
Once you start working with WordPress, you quickly begin to appreciate its user-friendly nature.
Don’t be mistaken, though; there’s a lot of functionality and flexibility in this software, meaning there’s still a little learning curve before you fully know your way around. But the learning curve is relatively easy and will be well worth your effort.
We make it even easier for you to get started with a user-friendly dashboard solution and 101 training resources.
The ease-of-use aspect is something we value greatly, not so much for ourselves, but for our clients, as you or your organization will have more control over your website without having to rely on submitting changes to your developer or someone else each time you need small updates made.
2) Passionate and Supportive Community
The WordPress ecosystem has matured with more than a decade on its back and has drawn in a huge and diverse community of professionals and casual users alike that help each other out.
Everyone that has benefitted on a personal or professional level from using the open-source WordPress software, are understandably encouraged to give back to the community.
That is part of the reason you’ll find a ton of free tutorials, resources, informative blogs and numerous online discussion boards to help everyone get up and running.
3) You Have Lots of Flexibility through Plugins
Plugins are pieces of software that you install on your WordPress website to extend its functionality.
At the time of writing, there are more than 46.000 plugins available through the official repository, and thousands more available through premium marketplaces and individual software companies.
You might have heard of Apple’s catchphrase, “There’s an app for that” concerning their products. It’s a similar situation with plugins, so it’s very likely that if you think of a feature you’d like for your site, someone out there has already created a close or exact solution for it.
If not, developers can be hired to build you the plugin functionality you’re looking for.
4) You Get Basic Search Engine Optimization (SEO) Out of the Box
Thanks to its code, default URL structure, and page mark-up, WordPress websites are generally easy for search engine crawlers to engage and gives you an SEO-friendly starting point to work from.
Just remember not to rely on WordPress’ built-in SEO features alone. It’s only a starting point that offers some great tweaks you won’t have to worry about.
For best results, you’ll still need to learn more about on-page and off-page SEO, how to produce quality content, as well as making use of great SEO enhancing plugins like The SEO Framework and WPSSO.
While there are a lot more things we love about this CMS (and especially the surrounding community), we felt the above points were worth featuring for this post.
How about you? If you use WordPress, we’d love to know what your experience has been and perhaps how you or your business has benefitted.